Announcing Nature Ethics
This week, Utility Farm has launched Nature Ethics, a platform for social research and change on wild animal suffering.
Nature Ethics currently consists of a website, Facebook page, and Youtube channel. Through targeted advertising and outreach, these pages will be shared with researchers, biologists, graduate students, animal advocates, effective altruists, and other individuals who have the potential to either grow the RWAS movement, or research the welfare of wild animals directly.
The Nature Ethics project is designed to research answers questions like the following:
-How does engagement with WAS content vary across demographics?
-Can we measure conversion to support of participation ethics through engagement with media?
-What kind of RWAS content is received positively? What kind is received poorly?
-What kind of messaging is most effective for growing interest in reducing wild animal suffering?
-Can influencer marketing be leveraged for the RWAS movement?
The Nature Ethics project will be our largest outreach effort to date and will serve as our primary public-facing platform (targeting people who are not already engaged with wild animal issues). We’ll continue to update the Utility Farm website with the results, successes, and failures of this project, and will continue to publish novel research on wild animal suffering and updates on our other work.
In the meantime, we need your help to make the Nature Ethics project a success.
Please like and share our Nature Ethics Facebook page, subscribe to our newsletter and Youtube channel, and help us reach as many people as possible through this new program. We are also looking for more volunteer writers for the project.
To help us grow this program, please support Utility Farm directly - Utility Farm, Inc., is a 501(c)3 nonprofit, and donations in the US are tax-deductible.